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What Does “Becoming a Talent Magnet” Mean? Keys To Boost Your Business

Mike Sipple, Jr.

Here at The Talent Magnet Institute, we throw around these terms everyday, however, many leaders have not considered deeply how much their talent affects their organization’s bottom line.  But it does, big time. 

Your business might be making some product that goes on a shelf, or you may provide a service that helps people and organizations be better.  However, as a Leader in your organization your business is people. Period.  

People drive everything about your business.  Also called “talent,” the people who work inside your business hold the key to your sales, your customer experiences, and how well your business runs overall.  Most leaders understand this from a bird’s eye view, but many do not understand how to OPTIMIZE their talent for global success of a company.  

This is what we mean when we ask “Are you a talent magnet?”

Leaders from all over the world ask often, ...

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Product Branding vs Employment Branding: Is one more important than the other?

 Mike Sipple, Jr.

Depending on the size of your organization you may spend thousands or even millions of dollars managing the brand of your products and services. Any successful business professional can tell you that identifying your ideal customer is vital to any brand management. Your organization’s unique product offerings and educating your customers about your product, as well as how it will improve their lives are the other key components of product branding.  

When it comes to Employment branding, however, many executives are caught like a deer in the headlights. What many do not understand are two things:

  1.  Your employment brand is just as important as your product brand (as I will get into more detail below), and 
  2. Your employment brand should have just as detailed a strategy as your product brand, however many organizations don’t.  

As a leader of your organization, you probably understand the strategy of your product...

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