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Product Branding vs Employment Branding: Is one more important than the other?

 Mike Sipple, Jr.

Depending on the size of your organization you may spend thousands or even millions of dollars managing the brand of your products and services. Any successful business professional can tell you that identifying your ideal customer is vital to any brand management. Your organization’s unique product offerings and educating your customers about your product, as well as how it will improve their lives are the other key components of product branding.  

When it comes to Employment branding, however, many executives are caught like a deer in the headlights. What many do not understand are two things:

  1.  Your employment brand is just as important as your product brand (as I will get into more detail below), and 
  2. Your employment brand should have just as detailed a strategy as your product brand, however many organizations don’t.  

As a leader of your organization, you probably understand the strategy of your product...

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